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mChoiceTM Cloud TAP is The World's First Cloud Telco Application Platform, that offers an eco system of pre-built operator network centric applications, a vibrant developer community and creates a new breed of Telco Applications made available to the mass market through an exciting discovery mechanism.

mChoiceTM Cloud TAP is offered to Telco Operators and aggregators who can enhance the subscriber experience with innovative applications continuously being rolled-out and at a rapid time-to-market. This managed service can be integrated quickly, launched faster and can be scaled up as and when needed.

What makes mChoiceTM Cloud TAP an end to end turnkey service creation and delivery solution is its Next Generation SDP, the Developer Portal and the Telco App Store:

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mChoice™ Service Delivery Platform (SDP) , is the first open and extendable service delivery platform using standard APIs and designed to help service and content providers, network operators and systems integrators move from inflexible, 'silo-based networks' to a more modern, service-oriented architecture (SOA). It enables Telcos to deploy new messaging and content services faster, simply, consistently and at a lower cost to seamlessly blend emerging technologies with legacy systems, while also supporting next generation services. mChoice™ SDP comprises of comprehensive service interfaces for service /content providers, where they can provision, control and bill for all the value-added services they provide, whether the services are developed in-house or created by third-party application developers.

Service and Content Providers can test applications on the SDP test bed and seamlessly migrate to production with no impact to the system. With support for a wide messaging spectrum such as SMS, MMS, USSD, WAP/GPRS and Charging/Billing, mChoice™ SDP is designed with extendability embedded in the architecture to facilitate next generation messaging infrastructure.

Key features:

• Provides a common method for message creation and delivery, regardless of the underlying protocol and format
• Provides unified hosting of applications in a secure and scalable environment
• Provides synchronous message mediation, routing, throughput control, logging, management and multi-protocol support, provisioning systems, CDR generation and reporting, CDR Query and dashboard as part of the feature set
• Provides centralized management of platforms and applications integrated with external network elements including billing, rating and payments
• GUI based component for creating and managing different service providers and applications
• Provides a live test bed for 3rd party application providers to test their applications with live traffic

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Telcos today need a platform which couples together an exciting array of features whilst also creating fresh revenue streams and sustainable competitive strategies. Taking this into consideration, hSenid Mobile pioneered mChoice™ Soltura, a solution which provides a simple set of tools/wizards for creating and managing different types of SMS based applications. This revolutionary tool allows any user to define and build applications converging entertainment, information and communication to create their own pool of easy to use telco applications for their various needs.

The solution allows the creation of Voting, Alerting, Channel and Request applications. This enables the telco to introduce an immense number of applications to their customers without incurring any high operational and capital expenditure while simultaneously creating numerous small revenue streams which will amalgamate to a large revenue pool.

Key features:

• Provides an extensive range of Voting, Alerting, Channel and Request applications
• A Wizard Based Platform that enables anyone to create VAS applications
• Governing mechanisms to filter the messages
• Simplified reporting and monitoring features to evaluate performance
• User friendly dashboard
• Wide variety of reports

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