mChoice™ Rewards is a middleware, which provides a compelling way to attract new prepaid users and to sustain the existing. It allows network operators to set up a wide variety of promotion/loyalty/tenure programs and reward bonuses/prizes to their subscribers based on usage patterns. mChoice™ Rewards helps you to build competitive advantage at the same time as generating revenues and building customer loyalty.
Key features:
- Provides an extensive range of promotional, tenure & loyalty campaigns
- Gives away bonuses based on a wide range of mobile subscriber activities – such as SMS, voice mail, voice call, MMS, WAP etc
- Provides comparison reports on promotion efficiency
- Configurable SMS messages to the subscribers
- Seamless integration with any telco IN system
- Up-to-date subscriber event monitoring
- Web based administration
- Highly configurable and auditable








