Dave Ulrich is a Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group, a consulting firm focused on helping organisations and leaders deliver value. Professor Dave Ulrich will deliver a session for both businesses leaders who are owners who take responsibility in delivering results and for HR professionals who are architects to design and deliver effective organisations. In the age of growing business organisations we live in, innovation and building ahead is a key factor of survival and eventual dominance in any industry. It is imperative that organisations both large and small are up to date and aware of the changing trends of industrial competitiveness and adopt business strategies in order to keep their competitive edge over each other.